So, how do you feel about joining the new Facebook hashtag revolution and grow your organic traffic? First and foremost, you must master one skill: selecting the ideal hashtag for your posts. How to find the right hashtag for your Facebook posts? As more people use your branded hashtags, more people will essentially promote your brand for you. For example, you can use a popular hashtag to start a conversation about a specific topic or join conversations your followers already have on Facebook.īranded hashtags also encourage people to talk about your content or campaigns. When you use hashtags, users are more likely to interact with your brand and your website. You can use this data to create and curate the most relevant content for your target audience. You can keep track of which Facebook hashtags topics are popular with your audience through social listening. That means you can broaden your audience without spending money on ads and introduce new people to your content, as well as products or special offers. When people search for a hashtag on Facebook, they’re usually very interested in a topic and want to learn more about it.Īs a result, using a relevant hashtag can help you get your content in front of the right people. Of course, hashtags are used to organize content into themes and topics. Hashtags can help categorize posts, increase engagement, attract followers to a certain niche, strengthen a brand image and help reach a target audience (and vice versa). To Contents ↑ Benefits of using hashtags on Facebook In addition, in noting that each hashtag on Facebook has its URL. You can get to the hashtag’s feed by clicking on it in any Facebook post. Hashtags now make it easier for people to participate in public discussions that they are interested in.įacebook hashtags work on all posts, including personal profiles, fan pages, groups, events, and comments. Simultaneously, the platform began informing users that hashtags on Facebook can improve organic reach and Facebook SEO. Similar to how hashtag recommendations work on other platforms. When they first appeared in 2013, #tags were all the rage, but people stopped using them as time passed.įortunately, to bring hashtags back on our screens, Facebook began recommending hashtags to add to your posts via a drop-down menu in September 2020. Hashtags were first used on Facebook nearly a decade ago, but are they still valid today? Can you use hashtags on Facebook to increase your visibility or reach the right people? How can you evaluate the impact of your hashtag usage?.Limit yourself to a few hashtags per post.Use Facebook hashtags for cross-platform branding.Use the same hashtags from Twitter and Instagram.Best practices for using hashtags on Facebook.How to find the right hashtag for your Facebook posts?.
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